According to a new study by PwC, an automotive consultant firm – there are five dimensions that influence change in the automotive industry. The car of the future is electric and connected, increasingly autonomous, more integrated in sharing concepts and models are updated on a yearly basis (!)—making eight year model cycles a thing of the past. How can such a fast and radical change be implemented on the shop floor? What happens to the old machinery and to the existing production lines? A discussion with Markus Woitsch, Head of the EMAG plant in Eislingen, responsible for retrofitting and retooling, reveals that the answer relies not only on investment in new machines – but also retrofitting. The specialists at EMAG will ensure that existing machines and production systems are prepared for changing manufacturing processes with the help of some conversion work – offering an attractive alternative to purchasing new equipment.