Data Privacy

Data Privacy Policy - Internet Privacy Policy

EMAG GmbH & Co. KG, Austrasse 24, D - 73084 Salach (telephone: +49 / 7162 / 17-0 | fax: +49 / 7162 / 17-197 |e-mail: communications@emag.com (hereinafter referred to as "we"), as the operator of the website www.emag.com, is the party responsible for the personal data of users (hereinafter referred to as "you") of the website in accordance with the (German) Federal Data Protection Act ("BDSG").

We protect your privacy and your private data. We collect, process and use your personal data in accordance with the content of this privacy policy as well as the applicable German data protection laws, in particular the BDSG and the Telemedia Act ("TMG").

This privacy policy governs which of your personal data we collect, process and use. We therefore ask you to read the following statements carefully.

1. Collection of personal data

1.1 Personal data covered by this privacy policy is specific information about your personal or material circumstances. This includes, in particular, your name, e-mail address, and if applicable, your address and telephone number.

1.2 Personal data also includes information about your use of our website. In this context we collect personal data from you as follows: Information about your visits to our website such as the amount of data transferred, the location from which you retrieve data from our website, as well as other connection data and sources that you retrieve. This is usually done through the use of log files and cookies. See below for further information on log files and cookies.

2. Purpose

We use your personal data for the following purposes:

2.1 To provide you with the services you requested [receipt and processing of your online inquiry or messages sent via the contact request form, receipt and processing of document attachments, receipt and processing of questions, messages and offers - also by telephone/e-mail];

2.2 To ensure that our website is presented to you in the most effective and interesting manner [e.g. by saving display references];

2.3 To meet our obligations arising from any agreements entered into between you and us;

2.4 To enable you to take part in interactive offers, if you so wish;

2.5 To inform you about any changes to our services.

3. Information about your computer, cookies and targeting

3.1 Every time you access our site, we collect the following information about your computer: the IP address of your computer, the request from your browser as well as the time of this request. In addition, upon collection of this data, we also collect the status and the volume of the data transmitted. We also collect product and version information on the browser used and the operating system of your computer. We also collect the website from which our site was accessed. In this case, the IP address of your computer is stored only for the duration of your usage of the website and is deleted or is truncated and thus rendered anonymous immediately afterwards. All other data is stored for a limited period of time. We use this data for the operation of our website, in particular in order to identify or eliminate errors on the website, to determine the level of use of the site and in order to make adjustments or improvements.

3.2 We may also collect information on your use of our website using so-called browser cookies. These are small text files stored on your data storage medium which save the specific settings and data relating to the use of our system by your browser. A cookie generally contains the name of the domain from which the cookie data was sent as well as information about the age of the cookie and an alphanumeric identifier. Cookies enable our systems to identify the user’s device and to immediately make available any pre-set user settings. As soon as a user accesses the platform, a cookie is sent to the hard disk of the user's computer. Cookies help us to improve our website and to offer you an improved service that is better tailored to your needs. They enable us to recognize your computer again when you return to our website and thus:

3.3 The only purpose of the cookies we use is to store the above-mentioned data about your use of the website. There will be no reference to you personally, just a reference to an identification number assigned to the cookie ("cookie ID"). The cookie ID is not attached to your name, your IP address or to similar data that would allow you to be identified with the cookie. If you would like to know how to disable the use of browser cookies, please refer to paragraph 3.6.

3.4 Our website uses so-called tracking technologies. We use these technologies in order to make our online offering more interesting for you. This technology allows us to display advertising to users that have already shown an interest in our website on the websites of our partners. The display of such advertising on the websites of our partners is carried out on the basis of cookie technology and analysis of the past behavior of the user. This analysis is performed using a pseudonym and your personal data is not attached to any user profile. If you do not consent to the creation of user profiles, you may object by notifying us. In this case, a special opt-out cookie will be saved on your computer, which must be stored permanently. If you delete this cookie, or if it is automatically deleted by your browser settings, you must reinstall the cookie when revisiting our website.

3.5 We work together with business partners that help us to make our online offering and website more interesting to you. We therefore also store cookies from these partner companies on your hard disk when you visit the website. These cookies are automatically deleted after a pre-determined period. These partner-company cookies store only cookie ID data that allows our advertising partners to show you advertising that may actually be of interest to you. If you would like to know how to disable the use of these cookies, please refer to paragraph 3.6.

3.6 If you do not want browser cookies to be used, you can set your browser so that it will not store cookies. Please note that in such cases you will have restricted access to our website, or may not be able to use it at all. If you want to accept only our own cookies but not the cookies of our service providers and partners, you can select the setting, "block third-party cookies", in your browser.

3.7 Google Analytics
This website uses in particular Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, which are text files stored on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website will usually be transmitted to and stored by Google on servers in the United States. In case IP anonymization is activated on this website, your IP address will be truncated by Google within the area of Member States of the European Union or in other countries which are party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the United States and truncated there. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing them with other services relating to website use and Internet usage. The IP address transferred by your browser during the use of Google Analytics will not be associated with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings in your browser software, however, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore, you can prevent the collection of data generated by the cookie and related to the usage of the website (including your IP address) and the processing of this data by Google by downloading and installing the browser plugin available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en.

You can also opt out from being tracked by Google Analytics by clicking the following link. An opt-out cookie will be set, which will prevent your data from being collected in future when you visit this website

Disabling Google Analytics
We also use Google Analytics to evaluate data from AdWords, and the DoubleClick cookie for statistical purposes. If you do not want this, you can disable this via the Ads Preference Manager https://www.google.com/settings/u/0/ads/authenticated?hl=en

Further information regarding terms of use and privacy policy can be found at
https://www.google.com/analytics/terms/us.html  or https://www.google.com/intl/en/policies/.

We would like to advise you that this website has expanded Google Analytics using the code "anonymizeIp" to ensure anonymous collection of IP addresses (so-called IP masking).

3.8 Social Bookmarks
Social Bookmarks gives you the opportunity to use your own social media profile to recommend an article from our website to others. For this you need to have an existing profile with any one of the offered services, such as Facebook, Twitter, Xing or Linkedln.
Unlike social media plugins (e.g. the "Like“ button in Facebook), personal connection data is in this case only generated when you use the Social Bookmark function and then identify yourself by logging in to your social network.

3.9 WiredMinds
This website uses the products and services of WiredMinds (www.wiredminds.de) for marketing and optimization purposes. It collects, processes and retains data used to generate pseudonimized user profiles. Where possible and appropriate, these user profiles will be completely anonymized. For this purpose cookies may be used. The data collected is passed to or directly collected by WiredMinds. WiredMinds uses information left by website visitors to generate anonymized user profiles. The data thus obtained will not be used to identify the website visitor without their specially obtained consent. The data will also not be associated with any personal data relating to the pseudonimized identity. IP addresses collected in this way are anonymized immediately upon collection by deletion of the last number block. Website users may object to any kind of data collection, processing and storage at any time with immediate and lasting effect.
You may raise your objection to any further and future collection of such data by clicking the following link: https://wm.wiredminds.de/track/cookie_mgr.php?mode=dont_track_ask&websitesel=1e416bd9bb505046&lang=en

4. Data Protection

All information you submit to us will be stored on servers located within the European Union. Unfortunately, the transfer of data via the Internet is not completely secure, which is why we cannot guarantee the safety of data submitted to our website via the Internet. We have, however, secured our website and other systems with technical and organizational measures against the loss, destruction, access, modification or distribution of your data by unauthorized persons. In particular, your personal data is transmitted in encrypted form. We use the coding system SSL (Secure Socket Layer) [or TLS (Transport Layer Security)].

5. No transfer of your personal data

We do not transfer your personal data to third parties, unless you have consented to such transfer or we are entitled or obliged to transfer your data due to statutory provisions and/or official or judicial order. This may include in particular disclosure for the purposes of criminal prosecution, protection against threats and enforcement of intellectual property rights.

6. Data protection and third-party websites

The website may contain hyperlinks to and from third-party websites. If you follow a hyperlink to visit one of these websites, please note that we do not assume any responsibility or guarantee for the content of external websites or their privacy policies. Please make sure that you have read the respective applicable privacy policies before you transmit any personal data to these websites.

7. Amendments to this privacy policy

We reserve the right to amend this privacy policy at any time with effect for the future. The latest version is available on the website. Please visit the website regularly and obtain information on the applicable privacy policy.

8. Your rights and contact

You may access and view your private data at any time and free of charge and you may demand the correction and/or deletion and/or the blocking of said data. For this purpose and/or in order to obtain more information, please contact us at [datenschutz@emag.com] or at the address named before paragraph 1. If you have any questions, comments or queries regarding the collection, processing or the use of your private data by us, please also contact us using the contact details provided.