From networked production to mobility services – The digital transformation of the automotive industry

Presentations at the EMAG Group’s 2019 Technology Forum
Part 2: From Networked Production to Mobility Services – The Digital Transformation of the Automotive Industry
A presentation by Markus Turber, Managing Director of Intuity Media Lab GmbH

Over the next few weeks, this multi-part series will be exploring the exciting contributions of our guest speakers at the EMAG Group’s Technology Forum, to be held on May 15 and 16 in Salach, Germany.
In this second part, we’d like to highlight our interview with Markus Turber, Managing Director of Intuity Media Lab.

Mr. Turber, how would you outline the focus of the Intuity agency’s work: Which topics are generally the most prominent?

We advise and assist businesses to identify and use digital networking opportunities. Our experience ranges from establishing design thinking processes, to IoT strategies for global corporations, all the way to the development of incubators for systematic development of new business ideas.

The fields covered include such areas as networked life, urbanity and mobility, life science, industry 4.0 and the future of energy. At Intuity, we live in an interdisciplinary work environment to meet our customers’ expectations and to reply in as holistic a manner as possible to the questions that are given to us. We employ designers, physicists, biologists, architects, computer scientists, as well as data science and machine learning specialists—this allows us to approach issues without any “barriers in our minds” and to develop new ideas.

Are there any subjects in your work that have become noticeably more important in recent years? If so, what are the reasons for this in your opinion?

Terms such as industry 4.0, IoT, networking, and digitalization are not really new anymore. Yet, these are the subject areas that keep us busy every day. Today, we tend to think of them as breeding grounds for many new ideas to develop. Networks arise out of products, organizations and people who cooperate with each other using software. One could therefore say that it is these complex, networked systems that are increasingly becoming the core content of our work. We stand by our customers in these areas as well as in the concrete implementation of products.

To what extent will these topics be part of your presentation at the technology forum?

In a networked world, systemic thinking is really a matter of course. Yet, networked systems are frequently still being considered from the perspective of the IT networking concept. I want to make it clear in my presentation that this falls short of the mark, because after all there’s always a user on the other side of the screen. In my presentation, I want to clarify why one should think in terms of systems and to do so, I will, for example, compare established major organizations with the agile working method of start-ups, and point out both possibilities and limitations.

Tell us very briefly why your presentation is one that should not be missed.

Very briefly: interdisciplinary approach! The view beyond the horizon. What is keeping other industries busy? What experiences can I transfer to my own industry? There are so many thrilling insights that systems thinking can offer, so drop in by all means.

Mr. Turber thank you for your time as well as for the insights into Intuity’s work and into your upcoming talk.

Industry 4.0 at the 2019 Technology Forum

In addition to this and Prof. Zäh’s talks, EMAG will be dedicating two booths in the themed area to networked production. In the “Industry 4.0” themed area, you will be able to discuss with our experts the software solutions that EMAG has already developed to monitor production. You will also get a first look at our latest developments.

At the second booth entirely dedicated to “Service 4.0,” we will be introducing our new Service app and we’ll also show you how data analysis is used to predict machine failure or prevent it in time.

You will find all the relevant information about the event and how to register under the following link.