Presentations at the EMAG Group’s 2019 Technology Forum
Part 3: Tomorrow’s Mobility—Connected Cars
A guest presentation by Prof. Stefan Bratzel, Center of Automotive Management
Over the next few weeks, this multi-part series will be detailing the contributions of our guest speakers at the EMAG Group’s Technology Forum, to be held on May 15 and 16 in Salach, Germany.
In this blog, we’d like to present the contribution made by Prof. Stefan Bratzel, Director of the Center of Automotive Management (CAM). The CAM is an independent scientific institute for empirical automotive and mobility research, as well as, for strategic advice at the FHDW (university of applied sciences) in Bergisch Gladbach, Germany. The institute’s research mainly focuses on questions for the future, such as e-mobility, networked vehicles, mobility services and autonomous driving. In addition, the Center of Automotive Management jointly awards the yearly AutomotiveINNOVATIONS Award together with PricewaterhouseCoopers (PwC) and thus rewards the year’s most innovative car manufacturer and supplier. The AutomotiveINNOVATIONS study identifies the future trends of automotive groups based on the CAM database of technical innovations in the automotive field.
Prof. Bratzel, your presentation will be about tomorrow’s mobility. How do you see this future?
In the presentation, I take position on key issues in the ongoing transformation of the automotive industry, which will hardly be recognizable in the next few years. E-mobility, digitalization, autonomous driving, and mobility services are the buzzwords of the transformation. This change has an influence on the added value, as well as, on the business models and strategies of car manufacturers, suppliers and services. There will also be a “War of the Worlds” between the automotive industry and the digital or big data players.
What is certain in how fast this future will come?
Regulation and the corresponding infrastructures play an essential part in the dynamics of change. After all, an expert commission of the Ministry of Transport has just recently determined that investments of up to 120 billion euros will be required by 2030 to bring about the transformation from combustion engines to e-mobility in traffic. The Head of the Swedish car manufacturer Volvo, Håkon Samuelsson, recently declared his opposition to supporting the introduction of autonomous driving, because he fears a loss of confidence in the regulatory authorities. Policies are currently in the midst of these conflicts.
How do you think the supplier industry can provide a proactive contribution in this respect?
The supplier industry can play a major role in the transformation process if it pulls the right lever. It can be an enabler for a broad spectrum of future issues. The new fields require close collaboration between manufacturers and suppliers who provide specific competences.
Very briefly: Why is your presentation a “must-see”?
In order to find out why we need to think and act like a goose and how businesses can avoid ending up on the dinner table at some point.
Prof. Bratzel, thank you for your time.
E-Mobility Experience at the 2019 Technology Forum
E-mobility will be a key subject at the 2019 Technology Forum. In addition to numerous presentations, such as the one by Prof. Bratzel, which will mainly be about trends and a peek into the future, the forum will also feature a number of concrete manufacturing solutions for electric and hybrid drives and powertrain components.
However, talking about e-mobility is not enough in of itself if you want to understand the excitement. That is why EMAG has set up the “E-mobility Experience” at its Technology Forum. This is where forum participants will be able to test drive many current models of hybrids and all-electric vehicles.
You will find all the information about the “E-mobility Experience” and which models are available so far under the following link…