Data Privacy

Privacy, Data Safety, Processing of Personal Data

For processing inquiries or messages, we request that you state your personal information. Your personal information shall be collected, stored and used only with your knowledge and approval. You may refuse your approval at any time. Should you desire to do so, please contact We handle and use the transmitted date with the necessary care and only at your prior request. We collect data only in the required scope and in correspondence with German laws on privacy and data safety. The mail function in this website operates over unprotected internet data structures. Therefore, EMAG Holding GmbH cannot grant any warranty regarding the confidentiality and completeness of the data transmissions. Before using the mail function, please examine what kind of information is suited for internet-based transmissions.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States.

In case IP-anonymisation is activated on this website, your IP address will be truncated within the area of Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases the whole IP address will be first transfered to a Google server in the USA and truncated there. The IP-anonymisation is active on this website.

Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing them other services relating to website activity and internet usage.

The IP-address, that your Browser conveys within the scope of Google Analytics, will not be associated with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also opt-out from being tracked by Google Analytics with effect for the future by downloading and installing Google Analytics Opt-out Browser Addon for your current web browser:

Social Bookmarks

Social Bookmarks gives you the opportunity to use your own social media profile to recommend an article from our website to others. For this you need to have an existing profile with any one of the offered services, such as Facebook, Twitter, Xing or Linkedln.

Unlike social media plugins (e.g. the „Like“-key in Facebook), personal connection data is in this case only generated when you use the Social Bookmark function and identify yourself by logging in to your social network. More comprehensive information and notes on data economy and data integrity can be gleaned from the websites of the central data protection offices of the universities of Baden-Württemberg.


This website uses the products and services of WiredMinds ( for marketing and optimisation purposes. It collects,  processes and retains data used to generate pseudonimised user profiles. Where possible and appropriate, these user profiles will be completely anonymised. For this purpose cookies may be used. These are small text files stored in website visitors’ internet browsers and serve to recognise the browser on future visits. The data collected – which may also contain personal information – is passed to or directly collected by WiredMinds. WiredMinds is authorised to use information left by website visitors to generate anonymised user profiles. The data thus obtained will not be used to identify the website visitor without their specially obtained consent. The data will also not be connected up to any personal data referring to the pseudonimised identity.  IP-addresses collected in this way are anonymised immediately upon collection by deletion of the last number block. Website users may object to any kind of data collection, processing and storage at any time with immediate and lasting effect.

You may raise your objection to any further collection of such data here: